Your applicant tracking system (ATS), whether it is a formal database or just a list of previous contacts, is a great resource at your fingertips because it includes anyone who has ever engaged with your employer brand as a prospective candidate, meaning they already know about your company.
Even when the employment market is volatile, company goals remain. Regardless of how, when and why the employment market changes, a strong talent pipeline and employer brand will help your team be largely unphased when it occurs. Besides, when the market bounces back — which it always does — you will be prepared thanks to your proactive recruitment strategy.
